ThinkLab proudly presents our 2025 Gen Z Cohort—a dynamic panel of emerging architects and designers poised to shape the future of our industry. Through four engaging sessions held throughout 2025, this cohort will act as a live research platform, uncovering generational insights, fostering meaningful dialogue, and inspiring strategies that connect with the priorities of Gen Z decision-makers.
Why It Matters
As the next generation of architects and designers step into leadership roles, Gen Z will shape the future of material choices, design priorities, and purchasing decisions. Their preferences and values—sustainability, inclusivity, and innovation—are already disrupting traditional norms and reshaping the market.
Understand emerging priorities - Gain insights into what matters most to the decision-makers of tomorrow.
Stay ahead of trends - Align your product offerings and strategies with Gen Z’s evolving demands.
Shape the conversation - Ensure your business priorities are addressed by influencing the research questions and focus areas.
Bridge the communication gap for your reps - Equip your seasoned sales teams with the knowledge and tools needed to effectively connect with under 30 A+D.
Meet the Cohort
Get to know the talented Gen Z architects and designers leading this initiative. Each member brings distinct perspectives and expertise to the table. Discover their backgrounds and connect through their socials.
Alias Martinez
McCarthy Nordburg
Phoenix, AZ
Rachell Kim
Senior Associate I Design Lead, Corgan
Atlanta, GA
Gabriel Blanchard
Rockwell Group
New York
Jonathan Chow
DLR
SFO
Brandon Hardy
Gensler
Nashville, TN
Michelle Martin RID, NCIDQ, ASID, WELL AP
Interior Designer II, HKS
Plano, TX
Sarah Geske
HOK
LA
Gemma Cullen ASID Student
Owner, Form and Function, Co.
North Carolina
Janeallison Ortega ASID
Associate, SCB
Chicago, IL
Chelsey Beardsley ASID Allied
Interior Designer, Clark & Enersen
Ft Collins, CO
Amanda Burcham M.Des, NCIDQ, ASID, WELL AP, Fitwel Amb.
Associate + Director of Interiors, Modus Studio
Arkansas
How It Works
Quarterly Virtual Sessions Four interactive sessions spread across 2025 will dive into key topics and emerging trends, gathering invaluable feedback directly from the Gen Z cohort.
Actionable Insights ThinkLab will distill these findings into clear, strategic recommendations designed to align with the values and priorities shaping Gen Z decision-makers.
Sponsor the Research
Manufacturers who sponsor this initiative gain exclusive benefits, including:
Early Access - Be the first to receive detailed findings and actionable insights from this groundbreaking research.
Direct Influence - Shape the questions and conversations within the cohort to address your specific business concerns and challenges.
Strategic Advantage - Leverage insights from Gen Z decision-makers to inform product development, marketing strategies, and business growth.
Be part of the conversation shaping the next era of design. Schedule time with our business strategist, Olga Odeide, to learn more about partnering with ThinkLab or accessing the full insights from our 2025 Gen Z Cohort.
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